Episode 0: It always comes back to oysters.

Nine years ago, host Heidi Knoblauch opened an oyster bar in a small town in upstate New York—fresh off a PhD from Yale and against all conventional wisdom. That leap into entrepreneurship revealed something she has carried with her ever since: food sits at the center of the founder journey.
In this introductory episode, Heidi shares her path from running a restaurant to launching a startup, to building a venture readiness program that helps communities activate local risk capital. Along the way, she reflects on how meals, snacks, and late-night rituals show up in every stage of entrepreneurship—from investor dinners to post-pitch tiramisu.
In this season, you will hear from entrepreneurs across the country about the foods that shaped them, the snacks that keep them going, and the secrets hiding inside their fridges.
Pull up a chair, open the fridge, and join us for Founder’s Fridge.